To attract tenants, especially good tenants you want to present your property in the best possible light.
Here are just three stats that prove just how important great photography is to online property listings:
However, we don't all have the budget or time to hire a professional photographer. Here are 11 tips to help ensure you get great photos, that will help you stand out from the hundreds of other rentals online.
The basics of photography are the basics for a reason, they apply to everything. The main one to consider is ‘the rule of thirds’.
The rule of thirds proposes that the image be arranged in thirds, horizontally and vertically essentially dividing the frame into 9 imaginary, equal parts. The focal point of the image should ideally fall at the intersection of two of these imaginary lines.
Following this rule ensures a neat and visually interesting image.
In this image, you can clearly see the bath is taking up the bottom third, and the focal point is the plant in the left third intersecting the imaginary line demarcating the bottom third.
Nobody likes a mess. The site of a kitchen towel on the back of a chair, pillows all askew, dirt or even just footwear by the door. Tidy it all away. If you don’t want to do it yourself, hire someone to do it for you.
If your rental comes unfurnished you may want to think about staging your unit. Rooms with furnishings look more homey and appealing and can actually look bigger.
Brighter always looks better, and can truly bring a space to life. It is also advisory to photograph without a flash as flashes can make a photograph looked washed-out.
This image is well lit. They've also used some basic furniture and props to make the space more homey and make it look bigger.
When staging your unit for the shoot, think about adding focal points to an image. These draw the eye and make the image more interesting. A ‘pop’ of colour from a well-placed cushion for example. A coffee plunger and mug will add warmth. Flowers in the table or a bowl of colourful fruit are also effective props.
It’s hard to take a picture of something, especially if you're inside it. Getting the right perspective is a challenge.
Set the camera at a height of 5 - 6 feet and try positioning yourself in the corners of the room, or in the doorway. Your aim is to provide a realistic perspective of the space.
Also, get yourself a tripod. Trust us they are inexpensive and well worth the investment, you don’t want shaky hands to become a factor.
Using pops of yellow brightens this image and helps draw the eye. And see how they've taken the photo from the doorway in the corner.
Much like when adding focal details to your images, try focusing on the properties unique features. For example, if you have a brick fireplace, a balcony, beautiful french windows or a newly renovated deck, these should be front and centre.
Straight lines are super important. You don’t want to be taking crooked photos. Don’t worry too much at the time of taking the photo, but remember that you will want to edit and straighten any photographs before posting online.
Here they have focused on the fireplace feature, and kept it neat and perfectly straight.
The difference between an iPhone and a standard DSLR camera is pretty huge. Whilst an iPhone will get you adequate photos, it may be worth your while investing in a quality camera.
For your reference, an iPhone 8 has an 8-megapixel camera. A standards DSLR has a 21-megapixel camera.
More is more. Take as many pictures as you think you might need, and then take 5 more of each shot. When you’re going through them later, you may find that the first image you take is the best, but more often than not the 3rd, 4th, or 5th is just way better.
Taking plenty of pictures gives you plenty of options and means you can experiment a little with angles and positioning of your focal points.
What should you take pictures of? Which rooms?
The answer, take pictures of everything! Every single room, from plenty of angles, and don’t forget to photograph the outside of the house.
Once you’ve taken the photos you need to sit down with your laptop and go through them. Not all of them are going to be winners, and even the best ones will likely want a bit of editing.
We recommend using your laptop for this because the screen is bigger and you will have more capability and processing power to quickly manage them.
Whilst you don’t want to be deceptive there’s nothing wrong with editing the images to highlight the appeal of your property.
The four main actions are lightening, cropping, straightening, and resizing.
NB: when editing your images always save the edited version as a copy, do not overwrite the original as this cannot be reversed and will result in image quality loss.
As the property owner, you’re responsible for non-compliance with snow removal ordinances, so it’s best if you make sure snow removal equipment is available. You may even find if you check the local bylaws that you are required to keep public thoroughfares that cross our property free from snow too...